This training unit has been developed and is designed to support aspiring entrepreneurs in the handmade cosmetics sector. With an estimated study time of 10 hours, the content focuses on the foundational steps to creating and selling handmade cosmetic products, offering both motivational and practical guidance.
Participants will begin by understanding the legal and administrative requirements involved in starting a business. They will then learn how to create a realistic business plan, identify necessary resources, and establish the appropriate infrastructure.
The training continues with a deep dive into pricing strategies—addressing how to consider production costs, competition, and market demand. Learners will also practice calculating profit margins to ensure sustainable business growth and will explore how to adjust pricing effectively in response to market changes.
The final part of the course introduces essential marketing concepts tailored to the handmade cosmetics industry. Participants will develop strategies to promote their products and discover engaging sales techniques to connect with customers and build lasting relationships.
The structure is divided into three main learning paths:
Setting up a handmade cosmetic business
Understanding pricing and profit margins
Basics of marketing and sales strategies
This content aims to empower learners with the entrepreneurial mindset, practical tools, and confidence to take their handmade cosmetic ideas from concept to market.
GROWTH MODEL FOR GREEN, DIGITAL, AND RESILIENT ENTREPRENEURSHIP FOR EUROPEAN YOUNG PEOPLE
2023-1-SE02-KA220-YOU-000152804
The European Commission’s support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.