Summary

This module, offered in collaboration with Impact Hub, was dedicated to aspiring entrepreneurs eager to navigate the beauty industry. Over 10 hours, participants delved into the fundamentals of creating and selling handmade cosmetic products, focusing on several key areas crucial for success in today’s competitive market.

Educational Achievements and Content Overview: Legal Framework and Business Registration:

• Participants navigated EU regulations and guidelines essential for business
• They gained an understanding of VAT intricacies, cross-border trade, and how different business structures impact taxation.

Business Planning:

• Detailed business plans were crafted, and realistic goals
• The selection of appropriate business structures optimized for growth and legal compliance was thoroughly explored.

Resource Management:

• Essential resources, including material, human, financial, and informational, were identified and leveraged.
• An efficient infrastructure for production, technology, logistics, and distribution was

Pricing Strategies:

• Production costs, market competition, and consumer demand were analyzed to formulate effective pricing strategies.
• Profit margins were calculated, ensuring sustainable business growth and the implementation of pricing adjustments in response to market dynamics.

Marketing Fundamentals:

• An introduction to marketing concepts tailored for handmade cosmetics was
• Basic marketing strategies for promoting handmade cosmetic products were developed, alongside an exploration of sales techniques and customer engagement

Through this module, participants were equipped with the comprehensive knowledge and skills necessary to navigate the cosmetics industry, from legal setup and business planning to resource management, pricing, and marketing. This foundation has prepared them to not only start their ventures but also to sustain and grow in the dynamic beauty market.