The WONDERFUL project has reached another exciting milestone — the successful completion of its international webinar series across Sweden, Turkey, Austria, Belgium and Greece! Over the past months, project partners came together to host a dynamic series of online learning sessions designed to empower young people and aspiring entrepreneurs in the field of handmade cosmetics.

These webinars brought together more than 300 participants from across Europe, uniting youth, start-up founders, trainers, and creative makers who share a passion for sustainable entrepreneurship and innovation. The sessions provided participants with the opportunity to explore the essential building blocks of launching and growing a handmade cosmetics business,  from branding and marketing to packaging, financing, and digital visibility.

Exploring the Core of Handmade Cosmetic Entrepreneurship

Each partner country hosted its own interactive webinar, covering a range of crucial topics that reflect the project’s hands-on and entrepreneurial approach:

  • Branding for Handmade Cosmetics Entrepreneurs:
    Participants learned how to define their unique brand identity, communicate their values, and stand out in an increasingly competitive market. Practical examples and visual storytelling tips helped young entrepreneurs see how branding goes beyond design — it is about creating emotional connections with customers.
  • Market Research for Emerging Entrepreneurs:
    The sessions explored how understanding customer needs, analyzing competitors, and identifying market trends are vital for building a solid business foundation. Attendees were guided on simple yet effective research methods and digital tools that can inform better business decisions.
  • Attracting Investment and Financing for Start-Ups:
    With many young entrepreneurs facing challenges in funding their first ventures, these webinars offered practical advice on preparing investor pitches, applying for micro-grants, and managing finances strategically. Real-life success stories from start-up founders provided motivation and tangible examples of resilience and creativity.
  • Entrepreneurial Journeys and Success Stories:
    Participants heard from inspiring entrepreneurs who have turned their passion for natural cosmetics into sustainable businesses. These personal stories encouraged participants to view challenges as opportunities and to develop their own entrepreneurial mindset.
  • Packaging Innovations and Sustainability:
    Another highlight was the exploration of sustainable packaging solutions. Experts demonstrated how eco-friendly and cost-effective packaging not only benefits the planet but also strengthens brand reputation and customer trust.
  • Social Media for Business Growth:
    In today’s digital age, visibility means opportunity. The webinars offered step-by-step guidance on how to create engaging content, build an authentic online presence, and reach new audiences through platforms like Instagram and TikTok essential tools for handmade cosmetics entrepreneurs.

Interactive Learning and Cross-Border Collaboration

The webinars were not simply lectures, they were interactive learning experiences. Participants engaged in live Q&A sessions, exchanged ideas, and shared their own project ideas and business concepts. The atmosphere across all sessions reflected the WONDERFUL spirit of collaboration, creativity, and empowerment.

GROWTH MODEL FOR GREEN, DIGITAL, AND RESILIENT ENTREPRENEURSHIP FOR EUROPEAN YOUNG PEOPLE

2023-1-SE02-KA220-YOU-000152804

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