Growth Model for Green, Digital, and Resilient Entrepreneurship for European Young People

About the Project

Project Concept

The WONDERFUL project is a unique and innovative initiative that aims to empower young women by providing them with the education and skills they need to succeed in the growing field of hand-made cosmetics. The project's focus on naturalness, health, and environmental sustainability in cosmetics is in line with the priorities set forth by the European Commission and addresses the need for a more intelligent, green, and digital world. The project's emphasis on Non-Formal-Learning methodologies and a Work-Based-Learning approach provides young women with a collaborative, transformative learning experience that is designed to educate and empower them. The focus on hand-made cosmetics made with natural ingredients not only provides consumers with a healthier alternative but also helps promote environmental sustainability. The WONDERFUL project is an important initiative that addresses the unemployment rate and provides young women with employability skills that are in demand.

Target Groups

The main target groups of the WONDERFUL project are young women between the ages of 18-30 and youth workers, including non-formal trainers, social youth workers, and youth leaders. In addition, WONDERFUL aims to reach various stakeholders, such as youth organizations, NGOs working in the environmental, entrepreneurship, and youth fields, as well as researchers and academicians.

Young Women aged between
18-30

Young women aged between 18-30 and interested in entrepreneurship, beauty sector and handmade cosmetics field comprise the main target group of WONDERFUL Project. Through the activities of the project, young women will be trained on sustainable entrepreneurship skills, along with field-specific knowledge on handmade cosmetics sector, and will be supported on their journey to set up their own, sustainable businesses.

Youth Workers and
Youth Leaders

Youth Workers and Youth Leaders, as professionals working with young people of NEETs backgrounds, will be provided with tailored non-formal learning materials throughout the project, along with being trained on teaching of necessary skills to become sustainable entrepreneurs for young women and young people. Youth workers will act as a key role in WONDERFUL to achieve project’s sustainability and reach out to as many young people as possible.

Young people in general and other stakeholders

Young people of NEETs background, interested in sustainable business practices, and handmade cosmetics are the third pillar of WONDERFUL Project. In addition, relevant stakeholders, such as youth organizations, environmental NGOs, researchers and academicians will be targeted throughout the project lifespan.

ACTIVITIES

The WONDERFUL initiative intends to set out on an ambitious journey to encourage young women to be entrepreneurs, with a particular emphasis on the handmade cosmetics and sustainable business sectors. primarily, the project begins with comprehensive project management (WP1), which makes sure that every action is in line with the project's goal.

The creation of a training model (WP2), intended to give prospective female entrepreneurs the tools they need to start businesses in the handmade cosmetics sector. To enable accessible and efficient learning, this entails developing a customized training program, an educational toolkit, and an online learning environment.

As the project progresses, the implementation of training (WP3) takes center stage. This phase involves a multifaceted approach to education, including virtual staff training, the mobility of youth workers in Greece for hands-on experience, and a series of webinars and virtual seminars to deepen the participants' knowledge.

A virtual evaluation meeting ensures the effectiveness and relevance of the training content.

Finally, the WONDERFUL project broadens its impact through an outreach campaign (WP4), aiming to inspire and engage a wider audience. This includes the organization of transnational partners meetings, an international outreach campaign to raise awareness, the development of case studies to showcase success stories, local training events and seminars for community engagement, and additional transnational partners meetings to foster collaboration and share insights.

Through these interconnected activities, WONDERFUL aims to empower young women with the knowledge, skills, and confidence to succeed in the sustainable business and handmade cosmetics fields.